MAR 100 - 1200

Like most successful brands, they contain unique characteristics, one of which is the name that is given. Uber, originally from the Germanic language which means over or utmost or supreme. Uber also has a unique ring to it. When mentioned; Uber, it is immediately correlate to the cab service app.

The selling process of Uber: Consumers download Uber through app store, consumer makes an account with Uber and connects a credit card to the account, Uber uses the GPS function on your phone to determine your location and tells you nearby Ubers and an estimated cost of trip to destination.

This commercial showcases many strengths that Uber has to offer; convenience for customers, availability over public transportation, worldwide operations, convenience for the drivers of Uber, versatility for any situation.

Uber is best retailed as a cab service mobile app, made available for anyone who has a smartphone with Android or Apple IOS installed and credit card available. Due to most Americans with smartphones, it allows them to forgo setting up offices and gives convenience to both company and consumer.  

The consideration set for the customers requesting cab service are Uber, Lyft and local cab services. However, even though there is a consideration set; Uber covers over 70% of the mobile cab service transactions in their prospective territories of operation.