MAR 100 - 1200

The global vision for Uber is to conquer and control the cab service market via their app. They aspire to become the Amazon of transportation. They have taken over 70% of the ride hailing (cab service) market with the leftover of 15% belonging to Lyft and 5% to local competitors.

The Target Market for Uber is anyone who has decided to download the Uber app and have made an Uber account and anyone who would like to conveniently order a cab using through locations services on their phone.

On June 21, 2017, Travis Kalanick resigns as CEO of Uber. Due to numerous accounts of sexual harassment, unfair opportunities in the workplace, and a plethora of human resource issues; Uber’s board made the executive decision to remove Kalanick and all of the other individuals who participated in these crimes. 

Uber’s strengths: First to create a ride hailing app, brand loyalty, and have cheaper prices than their competitors. Uber’s weaknesses: Costly investments such as self-driving cars, unhappy employees and bad public relations. Uber’s opportunities: Expanding into Asian Market (China) Uber’s threats: Lyft, local cab services, public transportation.  

Uber’s mission statement: Make transportation as reliable as running water, everywhere, for everyone. Uber originally called UberCab, started out in San Francisco, 2011. Since it’s inception Uber has become a international phenomenon and the go-to option for cab service, the company amounting up to 50 billion as of 2018.