MAR 100 - 1200

Uber started as an app and developed for the Android and IOS app store. First known as UberCab then later changed to Uber in 2012 and then added Uber Pool, Uber XL and Uber JUMP.

Uber utilizes social media networks to improve their standings; more specifically Facebook and Twitter, YouTube are major social media outlets that Uber thrives on, whether through advertisement or commercials. Uber has a major following, 8-Million followers on Facebook, 1-Million on Twitter and 40-Million YouTube views. 

If Uber were to be sold at this moment, it would be in the “Young married with children” section according to the family life cycle. Uber has just announced an Uber Freight and Uber Bike products and are currently investing in future technology such as self-driving cars. 

Uber main competitive advantages: they are first to create a ride hailing app, because of this Uber is comparable to Apple in brand name to their respective market. One is size, due to Uber’s size; there are many drivers, more supply for consumers which leads to lower prices overall.