Ch. 2 - Strategic Planning for Competitive Advantage
Uber’s strengths: First to create a ride hailing app, brand
loyalty, and have cheaper prices than their competitors.
Uber’s weaknesses: Costly investments such as self-driving cars, unhappy employees and bad public relations.
Uber’s opportunities: Expanding into Asian Market (China)
Uber’s threats: Lyft, local cab services, public transportation.
Uber’s weaknesses: Costly investments such as self-driving cars, unhappy employees and bad public relations.
Uber’s opportunities: Expanding into Asian Market (China)
Uber’s threats: Lyft, local cab services, public transportation.
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